Courses
The basic academic philosophy of the institution is to impart qualitative teaching to the student community to suit to the needs of the society.
The college offers two year Full Time MBA programme. Programme structure, curriculum outline and contents, evaluation system etc. are followed strictly as stipulated by University of Kerala.
The college offers two year Full Time MBA programme. Programme structure, curriculum outline and contents, evaluation system etc. are followed strictly as stipulated by University of Kerala.
Programme
Semester I
1. Management Theory and Practice
2. Organisational Behaviour
3. Accounting for Managers
4. Quantitative Techniques
5. Business Environment
6. Managerial Economics
7. Operations Management
Semester III
1. Environmental Management
2. Management Information Systems
3. Laws for Business
4. Elective 1
5. Elective 2
6. Elective 3
7. Elective 4
8. Elective 5
Semester II
1. Research Methods for Managers
2. Operations Research
3. Business Communication
4. Human Resource Management
5. Financial Management
6. Marketing Management
7. Business Ethics and Corporate Governance
8. Soft Skills Training (Evaluation during the
summer break)
Semester IV
1. Strategic Management
2. Entrepreneurship Development
3. Elective 6
4. Elective 7
5. Elective 8
6. Project
7. Comprehensive Viva-Voce
List of Electives Semester III
Marketing Management
1. Advertising and Sales promotion
2. Sales Management
3. Consumer Behaviour
4. PR and Customer Relationship management
5. Product Management
6. International Marketing
7. Service Marketing
List of Electives Semester IV
Marketing Management
1. Marketing Research
2. Retail Marketing
3. Logistics Management
4. Brand Management
5. Entrepreneurial Marketing
Financial Management
1. Security Analysis and Portfolio Management
2. Project Financing
3. Management of Financial Services
4. Corporate Restructuring
5. International Finance
6. Investment Banking
Financial Management
1. Financial Derivatives
2. Personal Financial Planning
3. Commodities Markets
4. Management Control Systems
5. Strategic Financial Management
Human Resourses Management
1. Human Resource Development
2. Organisation Development and Change
3. Roles identity and Career Management
4. Group Dynamics and Team Building
5. Human Resource Counselling
6. Industrial Relations and Labour laws
Human Resourses Management
1. Global HRM
2. Performance Management
3. Personality and Managerial Performance
4. Conflict resolutions and Negotiations
Systems
1. System Analysis and Design
2. Software Engineering
3. Object Oriented Programming
4. Software Project Management
Systems
1. Knowledge Management
2. Internet Programming and Web design
3. Business intelligence and Date warehousing
Operations
1. Supply Chain Management
2. Total Quality Management
3. Purchasing and Material Management
Operations
1. World Class Manufacturing
2. Technology Excellence
3. Technology Management
International Business
1. International Business Environment
2. International Advertising
3. International Marketing
4. International Finance
5. International Logistics Management
International Business
1. Global HRM
2. Export Import documentation and procedures
3. WTO and Intellectual Property Rights